People Don't Know Pittsburgh
The article quotes Johnson as saying "People don't know Pittsburgh, people are ignorant of Pittsburgh. Getting people to come here is tough, but once we do get them here they don't want to leave."
The implication is clearly that Pittsburgh has the kind of quality of life it needs to retain talent (assuming the jobs are here), but people around the world don't know it until they get here. His solution? Pittsburgh must do a better job of marketing itself.
Johnson also said that the reduced number of flights at Pittsburgh International Airport and the lack of international flights is "not a problem...[but] an inconvenience." In other words, the situation isn't likely to cause a business to leave, but it could be a partial negative for a company considering where to locate an operation that relies on air travel.
The Tribune-Review story is available here. Examples of the kinds of assets the region should be marketing are available in the Quality of Life section of www.PittsburghFuture.com, and the key marketing strategies needed are described in the Marketing Strategy section of www.PittsburghFuture.com.