What is the Fascination with Slogans?
How many people know what Pennsylvania's current slogan is? (Answer: "State of Independence." This is the same as a slogan that Saab has used, but apparently Saab decided that people wouldn't confuse a car and a state because they had the same slogan. This replaced "Pennsylvania Memories Last a Lifetime" which replaced "You've Got a Friend in Pennsylvania.")
And how many know what any other state's slogan is? And if you do know what a state's slogan is, does it make you any more likely to go there?
Cities/regions seem to have the same feeling that they cannot be successful without a slogan. St. Louis just unveiled a new slogan, "St. Louis: Perfectly Centered. Remarkably Connected," to help it lure new business. Makes you want to pick up and move your business to St. Louis tomorrow, doesn't it?
Other examples of city slogans:
Dallas, Texas: "Live Large. Think Big."
Las Vegas, Nevada: "What Happens Here, Stays Here"
Omaha, Nebraska: "O!" (This replaced "Rare. Well Done.")
Roswell, New Mexico: "The Aliens Aren't the Only Reason to Visit"
Linesville, Pennsylvania: "Where the Ducks Walk on the Fish"
The Pittsburgh Region has tried and failed in the past to come up with a slogan. That's not surprising -- how do you come up with five or six words that capture the quality of life, the capacity for innovation, the strength of the workforce, the natural beauty, and all of the other strengths of the region? You can't, and we shouldn't try.
But since the desire for slogans seems incurable, how about this one:
The Pittsburgh Region: We Want Your Business
A welcome message to entrepreneurs, existing busineses, and relocating businesses. A statement of aspiration for creation of a business climate that attracts and retains businesses, and thereby creates jobs for both existing and new residents. An expression of what we both need and want.